Friday, February 18, 2005

Ad Overkill

You know what I do get sick of? Seeing the same commercial over and over and over and over again. I understand that certain networks and certain programs have certain sponsers, but isn't there some way to add a little variety to the spots? I am watching TBS right now and I have seen the same Barq's Root Beer commercial 4 or 5 times now. It's the one with the "psychic" who answers the door to find a young man holding a bottle of Barq's. He, the psychic, then proceeds to guess the purpose for the man's visit. He's, of course, not really a psychic but he keeps pretending. The commercial is, in a word, lame. This leads me to a greater question.

Are advertisers even trying? The ad in question did not cause me to crave Barq's Root Beer. I didn't want to rush out and buy some. It didn't even make me thirsty. What's the deal? The easy answer might just be, simply, some ads don't work. There have always been good and bad ads, but when was the last time we had a "Hey, Mean Joe!" or "Where's the beef?" Even the commercials during the Super Bowl, supposedly where the "best" ads (read: most expensive) are shown, have been lackluster in recent years. I guess they're just going for quantity over quality. It's ridiculous.


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